shot by Renata Gerdes
(?)
I wrote this myself in 3rd person:
Fernando started making videos at age 9 when his dad gifted him his JVC camcorder. Forcing his neighbors and friends to act in irreverent and funky movies, some titles include: “The Malevolent Dolphin Pt. 1-4” or “Life of a Martian Pt. 1 & 2”.
He later obsessed over Final Cut Pro cause he didn’t have many close friends. Rather sad, yet productive. Since the beginning he’s directed & edited… for a while he also starred in his own experiments. Eventually as a young closeted gay man he considered a career in acting -auditioned for college- didn’t get in. Thankfully. He wasn’t good. Though having some acting training has helped him understand narrative and performance better and eventually landed him two lead film roles.
As a semi-adult he got into IBERO for Communication & Advertising. He also founded arrê -a creative collective- as he called it, with his close friend Julián. They did fashion & pretty stuff together, on a limited budget and that was real fun nevertheless frustrating.
He’s been taking pictures his whole -conscious- life, it’s his main passion. He painted a lot when he had more time, mostly acrylic & oil. He once won a state price for a painting of neo-Baroque Paris -inspired by the Rugrats’ in Paris movie- when he was 8. Still believes he should’ve been a painter. Forgot to mention he grew up in in Cancun, amongst toucans, exotic fishes, teenage pregnancy and a Costco.:) !!!
For a more serious aspect of my work read below. Check the receipts.
I’ve worked with: Nike, Victoria, Bonafont, Coke, Staud, Cerveza Del Pacífico, Sofitel, NOWNESS, Forever 21, Michelob Ultra Hard Seltzer, Palacio de Hierro, Kris Goyri, Dolce & Gabbana, Raw Apothecary, GQ, Mélia, Berger, Puma LATAM.
Directed Music Videos for: Rubio, Elsa y Elmar, Porter, Vera Pedro, Los Retros, and Sofía Campos.My work has been shared or featured in: AdLatina, 1.4, Nowness, Time Magazine, Elle México, Vogue México and MUAC Museum in Mexico City’s UNAM.
Awards: 2024 Latin Grammy Nominee for Best Long Form Music Video | 2024 - 1.4 Awards Short List | YDA 2023
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Instagram: fernando_cattori
fernandocattori@gmail.com